My question is this:
Which would perform better (at cooling the ATF), a "Transmission Oil Cooler"

or a "15 Row Oil Cooler"

I'm aware that the transmission cooler is designed for this specific purpose but that doesn't mean it's more effective than the other style cooler. I'm sure the factory cooler is probably sufficient for everyday driving, but I occasionally end up line towing my mates broken cars back home and things get quite hot. Also want to be able to give the car a bit of a thrashing every now and then.