Marketing what? Toyota had stopped making the 3S by the time the JGTC engines were displayed and specs given out. Not that the parts were available for sale when they were in production anyway. They could have called it a 503e like they had with previous 503e's. I'm curious about what marketing logic stopped them from doing that. Also curious about why the head and block castings are identical to 3SGTE items whereas the 503e was entirely different for the 10 years prior.
I know they aren't the same 3S you'll find in nana's Caldina but neither is the 1UZ in the MC8R the same as in nana's Celsior or the atlantic spec 4AGE the same as the one in an AE92.