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The top pic is the inside edge of one tyre, the inside of the bead.
The second is the outside of another tyre, same damage as the first to the inside also.
The tyres are 33 inch 4x4 tyre, so yes, a little more difficult to handle than the average tyre, but the tyre shop (yes, this was done professionally) had the equipment to deal with this size tyre, and no worse than low profile tyres as these have MUCH more flex.
I bought 4 new tyres through them, at a cost of $1440, so they werent trying to get any payback on me for not spending any money with them.
The tyres all had 4-5 mm of tread left, and would sell as a set for about 200-250.
Ive emailed the company with these pics + 1 showing the tread left. Im awaiting there responce, Im just looking for opinions (well facts) on HOW they could possibly do this to the INSIDE of a bead.